2009 Advertising Guide
About Drum Channel
Drum Channel is the new
hot spot for drummers online. Here you'll find artists such as Terry Bozzio,
Neil Peart, Stephen Perkins, Peter Erskine, Alex Acua, Chad Smith, Marco
Minnemann and Efrain Toro as well as legends including Buddy Rich, Joe Morello,
Jimmy Cobb and Louie Bellson and many, many more.
Drum Channels primary
education objective is to provide access to a complete curriculum of
fundamental Technique Lessons and Master Classes available to drummers
everywhere and at all skill levels. Lessons are accompanied by worksheets and are able to be
downloaded for individual practice at the students own pace.The entertainment
section of the site has everything from special live-streamed events to ongoing
series and feature shows. Within this first year we already have over 200 hours
of free entertainment.
Drum Channel is an open
forum of creative exchange that welcomes everyone from the most novice observer
to the most in-demand studio professionals. It's a place to find inspiration
and expand your abilities, share your skills, be welcomed and thoroughly
entertained.
Why internet marketing?
Internet marketing is
one of the most effective methods for reaching your target audience. The
internet allows the opportunity to have interactive ads drive customers
directly to your site and to your products.
By advertising to our
audience, you can achieve excellent results with your advertising budget. Since
the unique advantage of internet advertising is the ability to track the level
of customer engagement, you will know exactly how much exposure your ads
receive and how much of this exposure translates into direct traffic to your
site.
Frequently asked Q&A?
What is an impression?
-
An impression, sometimes called a "view", is counted when the page your ad is
on is viewed.
How do I know how many
times the page my ad is on is viewed?
-You
will receive statistics every two weeks telling you how many impressions or
views have been used, and how many times your ad has been clicked on taking the
viewer directly to your website.
What are the biggest
differences between online banner ads and print ads?
_
First of all, banner ads are a fraction of the cost of print ads. You can buy
up to 100,000 views a month for as little as $800, which means 100,000 drummers
are one click away from going to your website. That's huge!! Also, you will
have the ability to change your ad as many times as you want during your
campaign.
When will my ad appear?
-The
ads are automatically spaced throughout each month. Based on the number of
impressions you purchase.
Where can I get a
banner ad produced, and how do I choose the size?
-If
you do not have an ad our Drum Channel Art Department can help you produce your
ad. Just tell us what you want and we will work with you to make it look great.
The better your ad looks, the more drummers will click through to your website.
Why advertise on DC?
-Why
not.
-Drum
Channel is a multi-media site dedicated to drummers.
-When
your artist appears on DC you can do your own promotion about them using your
products on our show.
-We
have a limited number of ads on each page to give maximum visibility.
-We
thank you as an industry sponsor on our site and in our literature.
There are a limited number
of advertising spaces available. As an existing advertiser you would be given
the first opportunity to continue your ad campaign.
Online advertising is
not the wave of the future it is now, and the people who get it? are gaining a
competitive edge. DrumChannel.com has a limited number of advertising
opportunities available. Contact us now to get online and to get the biggest
value from your advertising budget.
Banner Advertising
Banner Advertising is
sold in 3-month Campaigns.
25,000 impressions per
month for $300
-Total
75,000 impressions over 3 months for $900
50,000 impressions per
month for $500
-Total
150,000 impressions over 3 months for $1,500
100,000 impressions per
month for $800
-Total
300,000 impressions over 3 months for $2,400
The more impressions
you buy the bigger the savings.
Other advertising opportunities
In Stream Video Ads - Infomercials
Live streaming
Design
Banner sizes are:
Leaderboard - 728
pixels wide by 90 pixels tall
Medium Rectangle -
300 pixels wide by 250 pixels tall
We can accept banner
ads in the following formats: .gif, .jpg, .png, .swf(flash), JavaScript, text
and HTML. If you're unsure of which file type would best suit your campaign,
please contact our designer. Please make sure that the file size of each banner
is under 30kb.
We also offer design
services if you do not currently have banner artwork, or need banner artwork
resized. Please contact our sales rep to discuss pricing and special packages
if you need your banners designed.
Submitting
Your Ad
Once your artwork is
complete please compress all artwork files and email them to
advertising@drumchannel.com. Please let us know what URLs each of the ads
should be linking to, as well as your company contact information. We will need
time to process your artwork before your start date.
If the banner is a
Flash ad, please speak with our designer before submission so we can ensure you
are utilizing the proper ClickTag.
If this is Greek to you
don't worry contact us and we will help you make it happen.